The Trust has adopted a Maori whakatauki (proverb):

“Iti noa ana, he pito mata.”

A rough translation of the meaning is:

“With care, a small kumara will produce a harvest.”

The literal translation is, "Although small, it is still raw."  It refers to giving someone a gift of a small raw kumara (a sweet potato); they can then plant it, pluck off the new shoots that grow from it, plant these and eventually reap a full harvest.  It conveys the ideas of helping others to help themselves, and the end result being much greater than the actual gift.

The Trust’s logo is a sprig of kumara leaves.